Music Video Analysis

I have decided that I want to produce a music video either with a comedy or horror theme. If I decided to go for a comedy video then it would be similar to this video which I am analysing.
This video is very different from a conventional music video which usually features the artist performing, and instead has the two producers as actors in the video. This and the general randomness of the video surprises the consumer as it breaks all of the conventions that they are used to while watching a video belonging to this genre. We see a cash machine come alive and travel across the city doing things we would usually see a human do and generally acting like a human. On his travels we see a wide range of ethnicity and ages, which could be seen as a subverted stereotype as we usually only see young people in videos like this. If I was to produce a video similar to this it would be very important to make it seem professional as with comedy videos like this there is a fine line between them being successful and them looking very amateur and as if not much thought was put into it.



Another idea that I have which could either be produced as a music video or a short story was to make a horror video. If it was a music video it would be very different from conventional music videos where you see the artist preforming, firstly because having parts without the horror theme would make the whole video seem less scary, and secondly because the piece of music which I have in mind is electronic, which can be listened to below.

Two-Step Flow

Tzvetan Todorov Narrative Theory

Todorov

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Briefs

Brief 1- An promotion package for the release of an album, to include a music promo video, together with two of the following three options:
A website homepage for the band
A cover for its release on DVD
A magazine advertisement for the DVD


Brief 10- A short film in its entirety, lasting approximately five minutes, which may be live action or animated or a combination of both, together with two of the following three options:
A poster for the film
A radio trailer for the film
A film magazine review page featuring the film