I used the different conventions in many different ways as I adhered to some and subverted others. The main conventions I decided to use were darkness, shock and the use of a victim. I focused on these because from watching a lot of horror films before I know these are the conventions that have the largest effect on me. Despite focusing on these 3 conventions, I still adhered to most of the conventions presented in my Wordle apart from subverting some like abandoned and isolated, which I explained the reason for in my post about the representation of locations- It is a very common convention for horror films to take place in very isolated, large houses however I decided to subvert this stereotype by using an urban and busy area. This should make the viewer think that nothing very bad will happen, which will make the shocking moments more surprising and so they will have a greater effect on them.
These are some essays/articles that I have read about horror films which helped me to fully understand the genre and why people enjoy it:
This is the directors commentary for the house scene of my film. I discuss the shots that I used and why I used them.
I used a website called photofunia.com to place my film poster and film review into the real world to get a better understanding of how they will look in real life and not just on the computer screen. Doing this allowed me to actually see quite realistically see what my products would look like on real billboards and magazines. I think that they look very natural and not out of place at all, which is probably because I used all of the common horror conventions when creating them. I analysed three of my favorite horror film posters to learn more about these conventions. The main things that I noticed running through them all were the following: Large face of the antagonist in center of page, tagline at the top, title of the film in red near the bottom of the page and so on. Doing this research before I started to make my poster made it easy to include all of these common conventions. Despite this there is one convention I feel I should of included however didn't, which is a weapon. This would of made it clearer that the film is a horror. You can see the blog post of the deconstructions here.
I also made a wordle image of the conventions I found in film posters:
Similarly to how I researched existing film posters before producing mine, I looked at existing film reviews before making my own. I went through the same research process of analyzing three different reviews, finding the common conventions and then using these in my own review. You can see my film review deconstructions here.
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